Attaching your wagon to a star is a time-tested way of getting far. Advertisers have to lock on to robust affiliate networks and further their cause by means of illustrious affiliates. Win-win-for-all affiliate networks are the order of the day for merchants trying to find a world-wide target audience for their products, especially of the software kind.

Almost all networks follow a revenue-share model with the advertiser. If he sells via the network affiliate, he will pay the affiliate as well as the network a commission. Commissions to the network may be 20% or even 30% in some instances. Affiliates lend their own technology, reporting tools as well as creative (banners, spot, and links) and also charge per click, per lead or per sale. Rather a costly affair, if you are a merchant. You pay whether or not there is no sale.

What, then, is the best affiliate network in your case? The solution is simple; an affiliate network with low operational expenses and the commitment to go the extra mile. Fortunately, affiliate networks all over the world are sprucing up their act. For starters, there is no installation fee, for advertisers and also for publishers and there is free real time service along with support and speedy turnaround for advertisers. Then there are networks that charge no commission. They are just simply an interface. They generate their income from pop-ups on the publisher's display screen, at no additional cost to the publisher. To make things uncomplicated for registered customers, there is a control panel reporting service where you keep track of your orders as well as payments.

Networks also do other nice things for members like putting 120-day cookies in the customer's browser. If he places an order during this period, the advertisers account is accredited. Affiliate networks are also progressively taking on accounting services and affiliate pay-outs on behalf of merchants. After all, they have organized support cells to deal with customer queries. Also, the handy prepaid MasterCard's given by some networks have wide acceptance. Furthermore, check if the local affiliate network propels you very easily into a global network. Do read through the FAQs on the network site to get the details of how they work.

Networks have a directory of affiliate programs as well as publishers and advertisers are clear to strike an agreement with the other. Typically, the best networks are the CPA kind (Cost per Action). As an advertiser you would pay the publisher only if your banner on his website sent the viewer to your web page to make a purchase. You also get the advantage of the publisher's affiliate network. CPM and also CPC networks, where you pay the publisher for every lead generated (form filled) or every single mouse click, respectively, are more publisher-centric than advertiser-orientated. The disadvantage is that there are heftier commissions to pay on the CPA networks, though you get on quantity.

All it takes is a thorough research to focus on a program that works best for your site.

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