With this link building glossary, you can quickly get to master the intricacies of link building to get much better PageRank and free organic traffic.

Link

In hypertext systems, a link is a reference point to another page. Such links are usually referred to as hot links since they take you to other document when you click on them. This is the most elementary term of this link building glossary.

Link Building

Link building is the methodical process of building link-worthy content to create one-way and reciprocal inbound links to improve search engine ranking in the search engine result pages for each of the web pages.

Inbound links

Inbound links are links acquired by a web node (website page, directory, website, or top level domain) from another web node. Backlinks are also recognized as back links, incoming links, inbound links, inlinks, and inward links.

One-way Inbound links

One-way Inbound links are Inbound links that are pointing in one way only from web site A to web site B. Search engines would want to consider this as a vote to the destination site B and as a result this will assist in improving the Pagerank of site A.

Outbound Links

These are links that go out from a website A to web site B. Outbound backlinks are a drain on a website's total PageRank as they leak PageRank. To mitigate any possible losses, try to make sure outbound links are reciprocated. The outcome from reciprocal links can be either a loss or gain to your PageRank as it depends on the PageRank of the pages at each end and the number of links out from those webpages.

Reciprocal Links

These are Backlinks that are pointing to each other from internet site A to website B and the other way round. These have lower value as compared to one-way inbound links.

Internal Links

These are links linking the webpages within a web site. These kinds of links do contribute to the distribution of link juice to each of the internet pages and also for simplicity of navigation.

External Links

These are inbound links and reciprocal links that are not internal links.

Deep Linking

Building Inbound Links to other than the domain home page is called deep linking. This help to boost the ranking of other web pages in your site when you employ the keyword as the anchor text for the inbound links. When combine with internal links, deep linking help in the ranking and overall navigation of your site.

PageRank

PageRank is a numeric value that represents how important a page is on the internet . Google considers that when one page links to another web page, it is effectively casting a vote for another page. The more votes a page has, the more important it becomes. The worth of the votes are decided by the importance of the web page that cast the vote. Google only rank each web page and not the web site and they are ranked from PageRank 0 to 10, the higher the number the better is the ranking. Each link to a web page is a vote for that page.

PageRank is decided by On Page Optimization and Off Page Optimization

On Page Optimization (30% Relevance) is determined by the 4 meta tags and content.
Off Page Optimization (70% Relevance )is decided by the inbound links, domain age, site authority.

Search Engine Ranking

The pages the search engines return to fulfill a query are referred to as search engine results pages. Your search engine ranking would decide the order of the position of your web pages in the search results. This completes all the basic Link Building Glossary.

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